Over the course of three decades, Hank has built a career as award-winning copywriter, creative director and brand strategist at numerous New York ad agencies. His client experience includes: Coca-Cola, Diageo, Johnson & Johnson, Conservation International, National Geographic, WWF and more.

He has developed branding and marketing campaigns for tourism destinations that include Chile; Dominica; Georgia, Guyana, Ecuador; Monaco; Peru; VisitBritain and VisitScotland. During the COVID-19 crisis, Hank helped the national tourism offices of Georgia, Guyana and Peru reshape their messaging to make it more relevant to the crisis, and position them for success once the pandemic is over.

Hank is an award-winning beer writer, stand-up comic, former volunteer firefighter and father of two.